EMBRACE was originally conceived and developed by a group of healthcare professionals who were tired of working in a broken healthcare system that seemed to be run by politicians and insurance companies rather than by doctors and public health experts. They called themselves Healthcare Professionals for Healthcare Reform (HPfHR). 

Here is a link to the HPfHR website  

Here is a link to the HPfHR wikipedia page


  • 2016 Book on EMBRACE: A short book written for the layman.
  • Coming in February 2023- Book on EMBRACE published by Johns Hopkins University Press!  More information about the book is pending. If you are interested in receiving updates about the book- and on other EMBRACE activities- please sign up for our email list by clicking the button below: